JAMESON’s 25th Hour is an extraordinary event, during which a day lasted for an hour longer. Jameson gave an opportunity for young people to make the most of this time and spend it on something different, new and original. The party took place on 29th of October 2016 in Studio Theater in Warsaw. During this event guests were offered lots of attractions – street art showcases, flippers, iconic Pegasus and whiskey bar. The most important parts of the night were stand-ups and Kamp!, Bovska and Max Bravura concerts.

Jameson is an alcoholic drink brand, which is a blended Irish whiskey. The drink was first produced in 1780. Every bottle has a special Jameson family’s motto on it, which says: „Sine Metu” meaning „No fear”.